Are you creating content purely for attention?
Part of us wants the attention. Honestly, it feels nice. We feel recognised and heard. It’s a dopamine hit for our brain.
It ties back into the basic human need to have a sense of belonging in our own society.
I always ask my clients, "What do you really want?" and "What specifically do you really want out of [insert your goals/desires/intentions here]?"
We always start with this question.
Because if you don’t know what you specifically want, then you’re just shooting arrows in the dark.
Then we end up creating content purely for attention because that’s the easiest goal that’s gonna make us feel good. It gives us that instant gratification.
Our brains sub-consciously default back into desiring the attention because it’s trained by what we see on social media where attention is the main goal for many content creators.
First of all, if attention is your goal, then there’s nothing wrong with creating content for attention.
However, if your content is meant to help people and as a result, invite them to work with you. Then focus on that instead of worrying that not enough people are seeing your content or engaging with it.
Creating content becomes exhausting, feels overwhelming + time-consuming when we focus on the wrong intentions.
We get frustrated because we think that by getting attention we can sign more clients, help more people, express ourselves more and share more stories.
You can already do all that without any attention.
Many people will see your content over and over again and they will never engage with your content (not even pressing a single "Like" button), but they’re the ones who will be the first to put up their hands to work with you.
From my own experiences and what I’ve heard from my clients, is that many of them have seen my content, never or barely interacted with it and still sign up to work with me. Some of them don’t even follow my social media channels despite working together for over a year.
The engagement numbers never tell the whole story because we can never know what your audience is truly thinking.
Please use this ambiguity as an opportunity to help you think deeper about your business and content.