Follow me on LinkedIn and read my LinkedIn Newsletter: Do Things Differently.

I help busy businesses keep their marketing moving, without feeling like they need to hire a full-time marketer.

Over the past 15 years, I've worked across agencies, in-house marketing teams, and as an independent consultant. Along the way, I've supported coaches, consultants, healthcare & retail brands, and service-based businesses with everything from launches and email marketing to websites, content, and marketing operations.

What I've learned is this: most business owners already know what they should be doing. Email marketing. Updating their website. Publishing content. Launching that new offer.

The challenge isn't knowing what to do. It's finding the time (and mental space) to actually do it.

These days, I work with a small number of clients through Marketing Momentum, my monthly marketing support service. Together, we keep the foundations running consistently while making steady progress on the marketing projects that help your business grow.

I also care about the non-profit sector. Good causes deserve the same rigour in donor retention and supporter journeys as any commercial brand.

Here, I share what I'm learning and building - on retention strategy, marketing operations, and creating work structures that don't require you to be always on. Useful for marketers, independents, and anyone building something sustainable behind the scenes.