About Esther

🙋🏻‍♀️ I’m a Coach for small business owners and freelances + a podcast content repurposing expert. I help my clients build sustainable and scalable life-first businesses.

Formerly I was a marketing and content strategist and prior, a virtual assistant, working with entrepreneurs, coaches and small businesses all over the world. Working remotely allowed me to assume a variety of roles every day, if not every hour. By morning I was the marketing strategist, building sales funnels over lunch and designing collaterals by evening. Every week I found myself working with new people on new challenges.

While my experiences were diverse—they all catered to one common goal: helping my clients build sustainable and scalable businesses that allow them to live their lives.

🧁 I provide personalised coaching to B2B service providers + consultants and coaches. Here's a taste of what my approach looks like:

• Simplify your process → we remove everything else and only focus on what you need to sign clients and fill your roster. 20% business activities for 80% results.

• Transition from employee to business owner mindset → we take the path of least resistance because this transition can be overwhelming and stressful. We'll work together to rearrange your thoughts, throw out conventional ideas (all the "shoulds") and learn to do things differently. We keep things simple so it becomes easy for you to take action and see results faster.

• Customised strengths-based marketing strategy → meaning you’re not required to do videos, be online 24/7 or post daily if it drains you. Your strategy does not need to be the same strategies everyone else are chasing. We focus on leveraging your strengths in your marketing so it feels natural and fun.

🥞 If you’re ready to work with a business coach, apply for a free 60-minute consultation with me.